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Writer's pictureCosmic Centaurs

Navigating the Tides of Change: Taking the Film out of Fujifilm - Centaur Stage Season 3 Episode 7

In the 3rd season of Centaur Stage, Marilyn Zakhour, Founder & CEO of Cosmic Centaurs, is narrating stories of how companies succeeded or failed by showing how their leaders leveraged their organizations in delivering on their strategies (or failed to).


In 2000, the number of photos preserved on film annually peaked at 85 billion, 2 companies dominated the market: Fujifilm and Kodak. By 2007, 94% of the world’s information is stored digitally, the demand for photographic film, now a shadow of its former self. Fujifilm took the ‘film’ out of its business and navigated one of the century's most difficult (and seldom spoken of) turnarounds.

In our latest episode of Centaur Stage Season 3, we explore their fascinating story - watch the video below, or tune in to our podcast to learn all about it.





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